Although it seems as if Google AdWords is becoming more and more expensive by the day, there are many things you can do to help your AdWords bid management skills. Here's a quick list of things to do to increase your AdWords bid management techniques to help you spend less money in advertising.

• Use your daily budget. Most people want more traffic so they increase their daily budget. Yes, this will get you more traffic, but only set your daily budget to what you can afford. If you haven't sold anything from your advertising, never increase your daily budget above $10.


• Don't bid on keywords you can't afford. Just because your AdWords bid requires you to pay $0.50 or more to activate your keyword doesn't mean you have to. Most products require 100-200 clicks to make a sale. Determine how much you can afford per keyword based on the number of clicks it takes to make a sale and never bid more than that.


• Don't pay more for keywords just to get a number 1,2 or 3 ad position. First page positions should always be your goal, but as long as your ad appears on the first page, you shouldn't raise your bids. Even position 8.0 is desirable. If you increase your bids to get a number 1 rank you're just spending more money. Use your text ads to get the clicks, not your ad's position.


• Play it smart. Don't ever bid more than you can afford. I personally rarely bid more than $0.20 per click on any keyword. The less your AdWord bid is, the more profit you can make. Spending $0.50 per click means you have to make at least $50-100 per sale to make a profit.

Although most of these AdWords Bid Management tips seem like a no-brainer, you'd be surprised at the number of advertisers that pay ridiculous amounts of money when they don't have to. Always remember it's much easier to make a profit when you spend less in advertising.

I've currently been advertising on Google AdWords for more than seven years and am actually recognized as a Google Certified Advertising Professional. I have put all of the information I know about succeeding with Google AdWords into an online guide called Google Money Pro. Feel free to check my credentials or to email me (I will respond within 48 hours), just go to my website to do this. Click Here to go to my website and download Google Money Pro.

Steven Holdaway is currently one of 800 Google Qualified Advertising Professionals in the world. He has over 7 years online advertising experience and is the author of the Google AdWords guide "Google Money Pro" with several thousand happy readers.

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